So Asian DVD : Corporate identity, website design, E-commerce and Content Management System by Shine Media
Established almost a decade ago, Zone Twenty One Pty Ltd (the proprietor of So Asian DVD) is Sydney's leading provider for digital Asian entertainment. They have established genuine links with suppliers all over Asia, including: Hong Kong, Korea, Japan, China and Taiwan, and in many cases, have become their exclusive distributor in Australia. This grants So Asian DVD the widest range of products at the lowest prices possible.
The Corporate Identity
So Asian DVD's corporate image needed to obviously contain elements of 'Asia'. However, to attract the youthful, web-savvy target market, they also needed to reflect a sense of 'funkiness'. Hence you have the very cool, very hip end result:
The Stationery
The stationery required for So Asian DVD was to be an extension of the style of their corporate identity:
The Web Site
The web site is truly a remarkable balance between visually appealing design and efficient, bulletproof programming - the basis of all our work.

www.soasiandvd.com.au
Some of the major features of the web site include:
· Flash animated headers to keep movement and interest throughout the site
· Highly-effective search (simple and advanced) engine
· Easy-to-use product sorting (sort by title, genre or format)
· Relevant product or genre merchandising across the entire site
· Sophisticated customer signup system with order tracking and Wish List
· Multi-language display
· Coupon code creation for % or flat rate discounts
· Online credit card payments processed instantly via St. George
· Detailed transactional or site traffic reporting and statistics
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Testimonial from So Asian DVD:
The first thing I noticed about my initial consultation with Shine is that I was not immediately confronted with a price tag for my solution - unlike the other un-named web designers I visited before them. And I'm sure, if you've dealt with them, or thinking about it, you will appreciate their outright honesty too.
Their first impression was strong, the type that makes you rest easy knowing that they will help you as much as they can. And up till now - 6 months into the project, my image of them has only gotten better and better.
The small team of friends that are workmates creates a casual and friendly environment, but don't let this fool you - they are every inch professionals, right down to the bone. They will meet your deadlines - no, set deadlines for themselves; then tell you a week before its due that they have completed the task needed. Often I found myself giving in work late because of this. No doubt you will too.
Their graphic designers are versatile - think of the Johnny Depp of graphic design. Their programmers are nothing short of talented and committed. I've never seen someone staying up all night programming and attending a meeting early in the morning with such enthusiasm. Damian Bruno (the business development manager) - that is the man who will do everything he can to ensure your project goes smoothly. Even if it's not his business to do so, he will never stop helping - and this is exactly the type of person you want managing your solution. The directors, Mark and Ranelle, aren't just there to make the decisions; they are very hands on themselves with website design and three words that pop up into my head whenever I see their work are: simple, unique and creative.
Believe me when I say there is no other team more qualified to handle whatever project you may throw at them.
Shine Media Group, I hope this is just the beginning of our wonderful business relationship.
Yours sincerely
Daniel Lioner
Operations Manager
So Asian DVD
www.soasiandvd.com.au
Related Links
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