Brand Identity

Whether you have a new business venture or existing business, Shine Media can help you with establish a strong and consistent brand identity.

An identity should be an accurate representation of a company's standards in product and service, along with helping consumers identify what that product or service is. Since companies are not static, a good identity should be able to adapt with change.

The hard part is setting up a solid framework which is both flexible enough to allow for change, but one that is also strong enough to give a simple and consistent brand image. This requires a lot of thought from both the client and design team, often working very closely together.

This is what Shine Media loves to do. Helping clients becoming stronger through the process of developing an appropriate identity, which can then be taken and adapted to many applications - From corporate stationery, to print and web advertising, signage, websites and much more.

Brand Identity Analysis and Redesign:

There's a saying. "If it's not broke, don't fix it." It would be silly of us to come up with a new identity system for every client. We prefer to look at what a client has and work from there suggesting ways to simplify and strengthen their identity.

We prefer the more of an evolution than revolution approach. Our identity solutions focus more on the client, rather than trends that can easily date a logo or identity system.

Brand Identity revolving around your needs - You have a choice and say:

Our design process allows you to set yourself apart from your competitors, as Shine Media provides you with mock-ups of designs that are based on your creative direction. Feedback on these mock-ups are used to come up with the final designs that meet your approval and sets the benchmark for your company image.

We strive for perfection and continue to adjust your brand identity until you're completely satisfied with it.

Related Links

Click here to see our Brand Identity work showcased from some of our recent clients.